Door Industry Journal - Spring 2018

Also online at: www.dijonline.co.uk 72 THE door industry journal spring 2018 Domestic Garage Doors Are Side hinged doors the next big thing? Side hinged doors are having a renaissance in the garage door market with many end users deciding that up and overs are no longer a viable option particularly if the garage being used for storage. Daniel Rutherford, commercial manager at Fort Doors explains: “Our customer service team are fielding calls from customers wishing to know more about side hinged doors and the details of dealers who install them. The main attraction seems to be that they want ease of opening combined with the advantage of only opening 1/3rd or half the door, allowing them to hide the fact that the garage is full of items they are storing”. Fort doors have made vast improvements in the side hinged garage door department including door strength and now with 4-point locking as standard, they also tick the boxes required by the security conscious customer. More profit! Fort side hinged doors typically retail at 40% more than an equivalent canopy framed door so the advantage to dealers is clear. Also, with Fort doors fast fix frame as standard the door is pre-built and ready to install. In- house tests reveal that installing a framed side hinged door versus a framed canopy door takes just over 10 minutes longer. As with all Fort products our side hinged range are made to measure at a very reasonable cost, we also make it easy for you to order, just email the brick opening size and we do the rest. One of the main problems customers faced in the past was extended lead times on these items, so at Fort we now have dedicated production areas to bring down the lead time to only 3 weeks from order for any combination of size, style or colour. If you’re not selling side hinged doors today, you may be missing out on valuable sales and more importantly valuable profit. For more information please contact Fort Doors on 0121 749 3699, email sales@fortdoors.co.uk or visit www.fortdoors.co.uk .