22 Industry News Also online at www.dijonline.co.uk Door Industry Journal Spring 2026 SWS UK: Our Story 40 Years of British Manufacturing in One Short Video TO MARK a significant milestone in its journey, SWS UK recently premiered a new brand video, SWS UK: Our Story, created to celebrate the company’s 40th anniversary. More than just a film, the video captures the heritage, values and manufacturing expertise that have defined SWS UK for over four decades and continue to set the business apart within the industry today. A Film Created to Celebrate a Proud Heritage Shot with a focus on SWS UK’s people, processes and products, the video highlights the pride the company takes in designing and manufacturing in the UK. It showcases the expertise built over 40 years, the attention to detail that defines the company’s work and the strong values that guide how it operates – from quality and reliability to long-term partnerships and customer trust. A Powerful Marketing Asset for Trade Distributors While the video celebrates the SWS UK story, it has been created with trade distributors firmly in mind. It is a versatile marketing tool designed to support sales activity and strengthen customer engagement across multiple channels. By clearly communicating SWS UK’s heritage, manufacturing credentials and commitment to quality, the video helps establish credibility before a sales conversation even begins. It provides reassurance to end customers that they are buying from and working alongside a trusted and long-established British brand. An Open-Door Invitation to Experience SWS UK First-Hand Beyond showcasing the company’s history and capabilities, the video also reflects SWS UK’s longstanding open-door approach to customer relationships. Visitors are always warmly welcomed to experience the business first-hand, whether they are long-standing partners or new customers discovering SWS UK for the first time. By encouraging visits to its facilities, SWS UK continues to strengthen transparency, collaboration and trust, whilst allowing customers to see the people, craftsmanship and innovation behind the brand in action. The anniversary video serves not only as a reflection on the company’s heritage but also as an invitation to be part of its future. By combining proud British manufacturing with strong partnerships and an open, collaborative approach, SWS UK remains focused on building lasting relationships and continuing its journey of growth and innovation for years to come. www.sws.co.uk
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