Door Industry Journal - Summer 2022

Also online at: 58 THE door industry journal summer 2022 Domestic Garage Doors Fort Introduces Innovative Screen-Print Polymer Coated Door Collections The concept is simple – a range of garage doors that create the effect of doors made with high-end materials but at mid-market prices. Cedar, oak, brushed aluminium, and architectural composites – all very expensive when used to make a garage door! Fort is using a screen-print polymer coating that uses images of these materials to create collections of garage doors that are unique. From a few paces back the doors look like “the real thing”, step up close and the smooth surface of the screen-print polymer coating can be seen. Blind Testing of the Concept Lee Moon, Fort’s Managing Director had this to say - “The doors are quite something. We started with the idea of creating timber doors using photographic images of doors and the results were impressive. We produced some samples and blind tested them with trade. We’d stand them a few metres back from the doors and ask what they thought. Every time it was the same quizzical answer “It’s just a timber garage door?” We’d then invite them to move closer and “Ohhhh, that’s clever, how much are they?” was invariably the response. We knew we were on to a winner and developed the collections”. The Naturals Wood Effect Collection The Naturals collection uses images of six cedar-effect and four oak-effect garage doors bonded to a door “blank”. The door blanks have been specially developed to act as a smooth base for the screen-print polymer coating of the door images. The doors are available as side hinged and single door-size up and over doors. “The Naturals collection brings the look of real timber at an affordable price” A new concept in garage doors from Fort

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