Door Industry Journal - Summer 2022

Also online at: www.dijonline.co.uk Domestic Garage Doors 66 THE door industry journal summer 2022 AlluGuard Helps You Turn Enquiries Into Cash in Weeks Not Months… As a manufacturer that exclusively supplies the garage door trade, AlluGuard understands the needs of its customers. Several reasons combine to help close a sale; product performance, aesthetics, security and so on. Right now, lead time is also having a significant impact. I want it now The home improvement boom, sparked by the pandemic, has passed, but other consequences that arose, affecting supply chains, linger on and have been compounded by the conflict in Ukraine. The consumer is facing some stark choices. Lead times have extended for many manufacturers and the consumer, newly conditioned to expect Amazon Prime-style quick delivery, is being offered a product that has a several months wait for delivery. “I want it and I want it now” is the mindset that sees consumers shopping around not only on price but also on delivery time. Cost of living crisis Factor in the cost-of-living crisis, eroding consumer confidence and the need to close a sale, deliver, install and get paid in the shortest time cycle becomes imperative for the garage door installer. AlluGuard’s lead time promise 1-2 weeks: roller doors made from stock colours 3-4 weeks: Sectional doors from confirmed order AlluGuard’s reputation has been built on aligning its business to the needs of its customers. Short lead times have always been core to its service ethos. AlluGuard has further transformed its production and stock holding capacity to allow it to meet its lead-time promise of 1-2 weeks for all roller doors made from stock colours and 3-4 weeks for sectional doors from confirmed orders. Matthew Berry, AlluGuard’s National Sales Manager, had this to say “The Pandemic created huge challenges for all manufacturers and AlluGuard was no different, however, we emerged a stronger business, more capable than ever to support our customers. When control units were like unicorn eggs, we made sure customers received their orders and now we’re totally focussed on ensuring continuity of supply and maintaining our fast lead times. Our supply chains for key components are based in France, Germany and Poland. These suppliers have committed to a continuous supply of products throughout the forthcoming months and have materials and stock to meet our forward orders. As part of the Stella Group, AlluGuard is strong. We have the financial strength and buying power to ensure we have access to the materials to keep manufacturing on track and meet our lead time commitment to customers. AlluGuard can provide the stability of supply the trade requires in today’s market. We’re, of course, known for our roller doors, but we also have a cracking sectional door in our portfolio – side extension springs on all sizes and a brilliant standard colour range, all in just 3-4 weeks.” Talk to AlluGuard about your next roller or sectional garage door order if you want to convert enquires into cash in weeks not months! Call Matthew Berry on 07740 176 104.

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