Door Industry Journal - Summer 2022

Also online at: 78 THE door industry journal summer 2022 Industrial Doors & Shutters SWS UK Reports Strong Industrial and Commercial Performance When SWS UK was established in 1985 in the garage of founding Manager Director Andrew Dootson, the business specialised in electric window shutters. And while today the leading manufacturer is perhaps best known for its SeceuroGlide range of garage doors, the company is experiencing an unprecedented performance from its range of industrial and commercial shutters. The company has reported an impressive 68% year-to-date increase across its SeceuroDoor and SeceuroShield range, compared with pre-pandemic figures. After a challenging few years, that saw long-term (and in many cases permanent) closures of businesses across the commercial and industrial sectors, the strong performance is undoubtedly evidence of the manufacturer’s commitment to understanding and meeting the requirements of the market. SWS UK’s SeceuroDoor range of steel roller doors and shutters includes singleskin, chain-operated and insulated profiles. Customers can choose from a range of motors, including a choice of robust GfA motors which are available with an exclusive, extended 2-year warranty. Their SeceuroShield range of aluminium shutters and retractable gates are proving popular across retail, hospitality, the public sector and a growing number of residential applications. Both ranges include LPCB and Secured by Design products for increased levels of security. What’s the Seceuro difference? SWS UK puts its success down to its focus on making both ranges fitter friendly and their consistent delivery of quality products, backed by competitive (and reliable) lead times. Small details such as universal laser-cut endplates, pre-slotted angles, pre-drilled components and deburred edges make for an easier day fitting on-site. Despite well-documented supply change challenges around the world, the company’s dedicated procurement team have increased stock levels to ensure continuity of supply. And manufacturing and storage facilities both at their Lancashire head office and their London premises, mean the proactive manufacturer is still able to deliver on lead times. Also giving them the edge is SWS Online, their pioneering online ordering platform, which allows distributors to easily configure complex orders with its easy step-by-step quoting platform and provides detailed technical and general arrangement drawings at the click of a button. SWS UK has also invested in a new dedicated Technical Sales Manager, Damian Lawson, who specialises in supporting distributors with more bespoke and demanding specifications and projects. Commenting on the company’s success, SWS UK Production Manager Mick Speight told us: ‘As we move out of a period of real uncertainty, we’re proud to be celebrating our success across our industrial and commercial product ranges. We’ve recruited highly experienced Production Team Managers, developed the skills within our teams, refined our internal processes and made improvements to our factory layout and flow, to ensure we always produce the very best in quality whilst continuing to fulfil manufacturing capacities to support our sales growth.’ Visit to find out more about SWS UK’s full range of Seceuro brand products.

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