THE door industry journal summer 2025 21 Industry News Also online at: www.dijonline.co.uk We know that now, more than ever, customers need partners who can be relied on. While we recognise that we are not immune to market forces, we are strong and stable on a solid foundation. Unlike some in the sector, we remain free from the financial pressures that have unfortunately challenged others in recent months. Our supply chain is secure; balance sheet is strong and our family ownership is rock solid. This robust foundation allows us to continue investing in our services, product development and technical and marketing support. While we will continue to invest and support, there is also a shared responsibility. The fabricators and installers who weather this period successfully will need to work harder to stand out. That means marketing better, quoting smarter – all while avoiding a race to the bottom – and managing costs tightly. Most importantly, they need to be open to change. That means reaching into the sales opportunities provided by the whole VEKA product range, thinking critically about what they want to stand for, and communicating this successfully to their customers, whether new or established. Importantly, it means seeking out support from suppliers and using it to its full extent, as well as investing in being seen. In a recent discussion with several installers, they emphasised to me that they had seen a positive shift in the role of recommendation as a source of leads and as a source of conversion. Real people with real experiences as the basis of choice. For the market to turn, the industry needs to make it happen – and VEKA is here to help lead the charge. www.vekauk.com
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