THE door industry journal summer 2025 24 Industry News Also online at: www.dijonline.co.uk Driving Growth: How GfA is Helping Door Manufacturers Build Competitive Advantage In a sector where margins are tight, differentiation is tough, and customer expectations are constantly evolving, one name is helping UK door manufacturers not only meet the challenge—but grow through it. GfA UK, a leading supplier of industrial door drives and controls, has become more than a trusted component provider. It’s become a strategic enabler of growth and competitive advantage for some of the country’s most ambitious and successful manufacturers. A Strategic Framework for Growth Across the UK, door manufacturers are leveraging GfA’s products and technical ecosystem to drive operational efficiency, boost customer satisfaction, and increase market share. By standardising on GfA’s intelligent, plug-and-play product range and integrating its training and support into their own operations, these businesses are achieving a level of performance and service delivery that’s hard to match. What sets GfA apart isn’t just product quality—it’s the way the entire system works together to empower the workforce, reduce complexity, and accelerate delivery. As one customer noted, “GfA’s consistency means our engineers are always confident on-site, and we can deliver a high-quality service time and again.” Reliability That Drives Reputation One of the most consistent messages from GfA’s customers is the remarkably low rate of product returns. In an industry where reliability can make or break a reputation, GfA’s ability to help customers specify the right product from the outset means issues are minimised from the start. “We hardly ever send anything back,” said one manufacturer. “Even with hundreds of units shipped, the return rate is next to nothing. That’s because the product is right, right out of the box.” And when rare issues do arise? The GfA team works closely with their customer to resolve matters promptly, and alongside the end user where required. It’s an approach that puts problem-solving and customer needs first. Plug-and-Play Simplicity GfA’s plug-and-play philosophy is a genuine innovation that has changed the game for many customers. By removing the need for complex manual wiring and providing simple, intuitive connections, installations are quicker, errors are reduced, and installer confidence increases. This isn’t just about convenience. Faster installations mean better margins for contractors and more satisfied end users. The Bluetooth® Stick, mobile app, and smart diagnostics make the system user-friendly and adaptable—especially in timecritical environments like rapid roll door installations. “Installation time and ease are critical,” explained the director of one customer. “GfA’s system lets us do more jobs with less hassle—and that’s good for business.” The Power of Standardisation GfA was the first in the market to offer standardised control panels across its entire drive range. That means one training programme, one knowledge base, and one level of installer confidence—regardless of the application. This approach simplifies training and onboarding, improves internal efficiency, and reduces the risk of error. It also enables engineers to transfer their skills seamlessly across products, which speeds up both manufacturing and field service.
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