Door Industry Journal - Winter 2020

Also online at: Automated Gates & Barriers recently moved back into our fantastic newly re-furbished headquarters, including our modern state of the art showroom showcasing our complete product portfolio. Throughout it all, we have continued to work very closely in very restricted conditions with HorizAL in France, whilst respecting rules in both countries, and have been able to develop and launch new and exciting product ranges and expand the ‘Portalier’ concept here in the UK.” In France, ‘Portaliers’ are gate installation experts who are trained, approved/regulated by HorizAL and licensed to install the product in their own designated, and exclusive geographical area. Each regional UK ‘Portalier’ is trained by Alucorb in all sales and technical aspects of HorizAL swinging, sliding or cantilevered aluminium gates, as well as all other associated products - such as matching pedestrian gates and fencing. There is strong marketing support from Alucorb. Every ‘Portalier’ gets their own homepage on the website, featuring personalised content, full colour brochures, business cards, a price list, technical brochures, colour catalogues and demonstration cases with all swing and sliding gate profiles, handles, colours, fencing parts, glass inserts and hinge samples. Two sample gates – normally one powder-coated and one woodgrain finish – are also provided, in padded protective bags. ‘Portaliers’ also benefit from a new technical addition to the HorizAL operation - a 3D configurator with augmented reality, which installers can use to recreate a 3D version of any site to demonstrate to their own customers, which is a big boost to sales. Due to the accelerated growth of the ‘Portalier’ concept, Alucorb have brought on board a new Sales & Marketing Manager - Emma Hasson – to help develop the network even further and promote the HorizAL brand throughout the UK. “Emma has 12 years’ experience in this sector and will be a huge asset to us,” comments Darren Weatherill. “She has joined a highly talented and hugely motivated team and will be overseeing all sales and marketing development, working very closely with HorizAL, to increase our presence throughout the UK.” So, despite a difficult twelve months, Darren is confident that 2021 will be a positive year: “Looking ahead, the business is set to grow throughout 2021. We are busier than ever, and are excited about showcasing our brand and the ‘Portalier’ network to installers and customers across the country.” “My message for anyone thinking about becoming a ‘Portalier’ and being a part of the only professional aluminium gate installation network in the UK? Stop thinking and pick up the phone! A chat costs you nothing, but if you leave it too late you could lose the opportunity.” Don’t miss out – call 0161 4065910 today to discover more about becoming a ‘Portalier’. Or visit Alucorb’s website: 89 THE door industry journal winter 2020

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