Door Industry Journal - Winter 2021

The Hörmann Alone campaign is a really creative way of doing this. It’s also great that we have members of staff who are willing to join in, have some fun and make a real difference.” SBD gives homeowners greater peace of mind particularly with increasing numbers of people using their garages for storage, or for garages converted into leisure or living areas. Hörmann sectional doors have been developed to prevent and discourage criminal intrusion and vandalism, which has now been verified through independent testing. The tests involved a prolonged brute force attack and are designed to demonstrate the strength and robust nature of the door. Impressively, the Hörmann sectional doors passed in their standard format with no modifications or additions required and SBD applies to the full range of sizes available. The accreditation only applies to doors fitted after 1st April 2021 and to be valid the doors should be fitted with a Hörmann operator, installed behind the brickwork and not include any glazing options or external handles. Once fitted the installation will need to be registered with Hörmann to obtain the SBD certification. Doug Skins, at Secured by Design, said: “This is a really excellent and innovative way for Hörmann UK to emphasise the importance of security when it comes to garage doors, promote their Secured by Design accreditation, and highlight their range of SBD accredited garage doors” To view the movie scan the QR code or call 01530 516868 for more information on sectional doors. 7 THE door industry journal winter 2021 Also online at: Do you want your company to feature in the Door Industry Journal but don’t know what to write? Don’t worry, help is at hand… Martin Sayers at MSCopy is the copywriting partner for the DIJ and is available to write your editorial, marketing and advertising copy. It is his job to write words that drive customers to your door. Martin has over a decade of experience and can produce copy for you based on a simple written brief or telephone interview. If words are failing you then contact Martin Sayers today – call 01223 476286 or email Martin Sayers Are you lost for words? The intention of this column is to give you advice on how to improve your marketing communications – websites, emails, brochures etc. As a copywriter, It’s my job to sell with words and I hope you can benefit from my experience. Here’s my latest tip: If you’re trying to sell something with words, then you need to answer the one very simple question that the reader is asking: ‘What’s in it for me?’ That’s all they care about – and you are living on borrowed time from the moment they start reading your message. So, you need to answer this question quickly and succinctly, as it encourages your reader to read more. This advice follows whatever medium you’re using. An email, for example, should give some solid benefits for reading the rest of it in the first line or so. Don’t forget, people are busy and almost hard- wired to ignore marketing literature. Most of it goes straight in the bin - digital, mental or actual - without a second glance. You’ve literally only got a couple of seconds to encourage them to do something, so you must start as you mean to go on and tell them how you can help. Martin on Marketing

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